About Forte
Brock Forte grew up in the pool business. His father founded Laguna Pool and Spa, and Brock spent his summers the way second-generation pool kids do — hauling hose, learning water, watching what happens when a company keeps its word in a town for decades. Forte Pool Services is what he built with that upbringing: a service company that treats weekly pool care as a craft, not a route to be rushed.
Forte is deliberately small. We take on pools at the pace we can keep them properly, and we’d rather turn down work than water down the standard. That’s not a growth strategy you’ll hear often in Las Vegas. It’s the one we were raised on.
Forte and Laguna, plainly.
Forte Pool Services handles recurring care: maintenance, chemistry, filters, recovery. Laguna Pool and Spa NV Lic. A10-41845 is a licensed Nevada contractor that handles construction, equipment repair, and replacement. When your pool needs licensed work, Forte diagnoses and Laguna contracts it with you directly — that’s how Nevada law draws the line, and we like the line. It means the person maintaining your water every week has no incentive to sell you a repair, and the company repairing your equipment has decades of license history you can look up.
How we work
Small routes. Same technician. Every visit documented. Prices quoted after we’ve seen the pool, honored after we’ve quoted them. If that matches how you like things run, we’ll get along.